Digital images
Web assets
Animations
Photography
Marketing collateral
Publishing
Large printing
Site branding
VIDEO
Motion graphic
Video productions
Video editing
Web animation
MANAGERIAL
Workflow design
Management system
Team management
Recruiting
Hi, I'm Alex—an experienced graphic designer specialising in digital, web, and print. I bring a passion for sports to my work, where my skills encompass video editing, content creation, and a dedicated focus on brand development within the dynamic sports industry.
I am based in Twickenham.
Check out some of my work below.
You can navigate the site by using the dotted menu on the right-hand side of the page
I believe…
…that visual communication has to combine clear and intelligent thinking, ambition, courage, and the desire to innovate.
I am passionate…
… about simple and smart design that grabs the viewer’s attention and delivers the message effectively so it can be remembered through convincing personality and unique style.
My Story
I manage projects from the initial idea discussion and brief definition to the final pixel-perfect design that achieves the business goal. Having built and led creative teams, I also work very well with other designers and business teams across different markets and countries.
My journey began in Italy, designing for a sports manufacturing company. After earning my degree in Graphic Design and Visual Communication in the UK, I transitioned from Graphic Designer to Design Lead at reed.co.uk. At Unibet, I played a key role in establishing a robust structure within the Brand Design Team, creating diverse visuals for digital and printed marketing across multiple markets, with a strong emphasis on the dynamic world of sports.
In my most recent role, I showcased my expertise in motion graphics by spearheading a comprehensive company-wide brand refresh for an international sports college based in Wembley and Etihad Stadium. This encompassed a full brand identity project, an in-house magazine, and engaging animated HTML media campaigns, all within the exciting realm of sports.
Where I’ve Worked
2022 - 2023
Brand identity project
2017 - 2022
UCFB University Campus of Football Business - Wembley & Etihad Stadium | GIS Global Institute of Sport
Jan 2017 - Feb 2017
MCM creative group
2014 - 2016
Unibet
2007 - 2014
Reed Online (reed.co.uk)
2002 - 2008
Pret a Manger
Some of my work
Video production and editing
Project
FLY VOLLEY
Audax Volley Club Video
Music
Video
Broken Bones
by Filippo Bones
The
Sub
Sound design video
Design Team Managerial Project
Workflow and assets management
I led the charge in setting up this awesome new management system that totally changed how our team does things. I spent time working out a smoother way for us to get stuff done, making sure everyone had what they needed. Plus, I came up with a cool way for everyone to find what they were looking for quickly.
Thanks to all this, we saw a big jump in how much we could get done and how well we worked together, creating a super fun and efficient place to make cool stuff happen.
Motion Graphic Project
Digital screens for retail shop
I put my motion graphic skills to work, syncing up cool visuals on three screens in a busy food-to-go shop. It was all about making the place buzzing with excitement around the Rugby test matches played in Twickenham, showing off the yummy food and the shop’s vibe.
People couldn’t help but stop and stare, soaking in the whole experience while they grabbed their pizzas!
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Tools used
Location Branding
New Campus Identity Branding
I absolutely loved showcasing my sports location branding and graphic design skills for a new college in Wembley, capturing the energetic spirit of the institution through dynamic visuals, vibrant colors, and immersive imagery.
My creative approach not only established a strong visual presence for the college but also fostered a sense of pride and unity within the sports community at the heart of Wembley.
Editorial Project
Future Sports Magazine
I showcased my editorial graphic design skills by creating a fresh identity and layout for a dynamic sports magazine, complete with a captivating new logo.
Tailored to a diverse audience, including young students and industry elites from various authorities and companies, the engaging visual experience resonated with sports enthusiasts, revitalising the publication’s appeal.
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